Latest News

What kind of content works best on social media?

The answer to this question is dependent on what you want your social media assets to achieve. If you’re looking to convert followers into customers, I always recommend the 80/20 rule. But before I explain exactly what that is, consider this … People generally do not subscribe to social media pages (particularly commercial ones) because they […]

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Tips for starting a newsletter

When it comes to newsletters, best practice dictates that you: Have a content strategy – know where your content is coming from, when it is coming, what it will be about, how it supports your communications strategy and/or business plan and why it is of relevance to your readership. Keep your newsletter between 3-5 stories […]

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Why you should be coordinating your PR strategy now

Around this time every year I tell clients, “now is the time to be coordinating your PR strategy”. If you have a new product, service, finding, anything really, you have more chance of securing media coverage during the fast approaching holiday season. So, why would you start planning this in September/October? You need to consider […]

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Why you shouldn’t cheap out on a website copywriter

  In business and in life, at one point or another, we inevitably ask – why should I pay someone to do something that I can do myself? It’s a valid question and as website copywriters we hear it a lot because almost everyone in this lucky country knows how to write. But can they […]

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Before and after SEO website copywriting

We understand that some people begrudge paying for something they believe they can do themselves. It is true, most people know how to write. But how many people write well nowadays? And how many can write well for the web? So, to show you the difference it makes when you hire a professional writer, we […]

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Do I really need a website? Advice for micro and small business owners.

Jagged Edge Communications works with a lot of micro and small business owners, and frequently we get asked – do I really need a website? Whether you’re a cleaner, bookkeeper, landscaper, basically anything, the answer is a resounding YES! Just Google it How frequently have you said or heard people say “I’ll just Google it”? […]

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The humble beginnings of Jagged Edge Communications

In August 2015, Jagged Edge Communications turns five years old. It doesn’t seem like a long time to be in business, for sure. But considering most small businesses go bust within the first three years, I feel that five years is a sound achievement. Also, a lot has happened during those five years. In truth, […]

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SEO website copywriting FAQs

We have been working with a lot of clients on search engine optimisation of their websites lately and a few questions keep coming up. So we thought we’d take this opportunity to answer the most frequently asked questions, in an easy to understand manner, with as little technical talk as possible.  What is SEO?  Say […]

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Australian rock group release The Energy

Jagged Edge Communications’ latest media release, created on behalf of A NEW NAKI, following the release of their latest single, The Energy. Media announcement Brainchild of Gold Coast composer/producer Ben Jammin, A NEW NAKI is preparing for an overseas tour following the launch of its latest single, The Energy; a melodic rock ballad now available […]

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