What you love, you’re good at and what you’re good at, you love.

10/12/2011

My name is Kirsty Jagger and I’m the director of Jagged Edge Communications.
As nerdy as it sounds, I love writing and it’s probably the only thing I’m good at. It has been my passion for almost 15 years and it’s a craft I have carefully cultivated over that time.
As well as working full-time as a newspaper journalist, I run Jagged Edge Communications and am working on two books; one on my own, the other in collaboration with a friend.
Words are my world!
Even though it might sound a little crazy, when you think about it, the world really doesn’t make much sense without words. Whether they are printed, spoken, sung or posted they deliver a message, communicate thoughts, express emotions and invite interaction.
Due to technological advances, the written word is replacing the spoken word. How many of us text or email instead of picking up the phone? It would seem that only the method of writing has changed – instead of picking up pen and paper, now we’re pressing keys.
The realm of words is growing with the invention of every new social media site, the construction of every new website or blog and the internet is infinite, so expect more and more words.
For businesses, the internet presents a wonderful world of opportunity. However, with shopfronts moving online and dozens of similar service providers just a finger-click away, you need something that sets you apart from the rest.
Not underestimating the importance of quality content will allow you to create a point of difference.
Sure, you can create a website that looks reasonably professional using an online template, but there is no button you can click that writes the text for your website and that’s the most important part!
Content is what convinces a visitor to become a customer and a well-written website is much more persuasive than a badly written one.
Think of professional website content writing services as an investment in your business … if you invest in your business, it will encourage others to do the same.
Understanding the importance of a professional online presence and with my slight obsession with the written word, I decided that I would offer website content writing services to businesses and established Jagged Edge Communications.
As a content writer, I work behind the scenes to make businesses look experienced, professional and reputable. My customers believe the professional content writing services I provide to be a worthwhile investment in their futures.
For those that are building a website and have no text whatsoever, I can start from scratch. For those who already have a website, I can look it, evaluate it, identify any problems and compile an analysis to let you know what needs to be changed, then edit or rewrite the text.
While I will frequently elaborate on the many and varied products and services offered by Jagged Edge Communications here, more information is readily available at www.jaggededgecommunications.com.

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