01/09/2015
Around this time every year I tell clients, “now is the time to be coordinating your PR strategy”. If you have a new product, service, finding, anything really, you have more chance of securing media coverage during the fast approaching holiday season. So, why would you start planning this in September/October? You need to consider […]
Read More30/10/2014
Sure, in business we work to financial year, but there is something about the start of a new calendar year that is reinvigorating. Personally and professionally, we reflect on what has been and look forward to what will be. Frequently what will be is built on the foundations of what has been, which is […]
Read More20/11/2013
There is some debate as to whether sending a media release out in the lead up to Christmas is a good or bad idea if it doesn’t have a strong seasonal angle. In my experience as a newspaper journalist it is during this time you have more chance of securing coverage of a less newsy […]
Read More07/01/2012
As part of the online launch of www.jaggededgecommunications.com, I offered bands a free online advice session. Many of the musicians I spoke to expressed confusion about how to make their band stand out among the masses. What follows is some of what I told them. The underground music scene in Australia is thriving. The sad thing […]
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