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Latest News

What makes a good media release?

Firstly you probably need to know what makes me qualified to comment on what makes a good media release, so let me quickly introduce myself before we jump into the specifics. Who the bloody hell am I? I’m Kirsty Jagger; a newspaper journalist turned marketer, with a thorough understanding of how the news desk works, […]

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The real down time if you don’t SEO before launch

It’s a conversation that, in my mind, defies logic. Yet, I’ve had it so many times that my mind boggles. “Finally, after months and months of working on the design, I’m ready to launch my website!” “That’s amazing! Have you search engine optimised it?” “Oh, I think my website designer did that.” “Hmmm, unless they […]

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Why your new website isn’t making you money

Most small business owners are not marketing experts, or, more specifically, online marketing experts. So when they think about establishing their online shopfront (aka new website), they think ‘design’. And they’ll Google for a website designer. Often being a small business, they’ll opt for the most affordable solution. And that website designer will work to […]

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How to maximise the value and impact of your event sponsorship

Sponsorship. A lot of small to medium sized enterprises think it’s out of their league in terms of spending. And sure, if you’re thinking of being the naming sponsor of a stadium, for example, you probably need to be a big company, like Suncorp. But if you don’t have your sights set on a stadium, […]

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5 signs your website needs an SEO overhaul

Here are five signs your website needs a face lift in the New Year, based on Hubspot’s 17 SEO myths you should leave behind in 2016. Yours isn’t mobile friendly In 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobilefriendliness as a ranking signal. The update rewards mobile-friendly websites and […]

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Social media case study: B/HERT

The Business/Higher Education Roundtable (B/HERT) hired Jagged Edge Communications in October 2015 to manage their LinkedIn page and Twitter accounts. Almost 12 months later, their social media following has more than doubled and the flow on effect has been increased website visits, newsletter subscriptions, award submissions, event attendance and even job applications. As of September […]

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SEO copywriting case study: bobo&boo

bobo&boo engaged Jagged Edge Communications to assist with SEO copywriting services in June 2015 when their online shopfront was being designed. And the results bobo&boo has achieved since then have been pretty incredible! They’ve shot up to page one of Google – and that’s happened organically; not requiring any expensive Google AdWord advertising. They’ve gone […]

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Ranking on Google: How to get there and stay there

‘I’m ranking on Google, aren’t I?’ This was the question put to me by a client who returned to me after I did their initial website copy three years ago. ‘No’, I answer. ‘But I come up on page one of Google.’ ‘Yes, but only when you search for your business name, which is unique […]

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Don’t let Google bury your website

A few months ago I was looking for an electrician. I needed someone to inspect my home for the Infinity Cable recalled by the ACCC. As most would do, I Googled for an electrician in my area. The top ranking provider had a professional web presence that conveyed to me confidence in their capabilities. I […]

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The best content marketing for small business

Brand recognition is built on consistency. And it requires a lot less work than you think, making the ROI pretty damn appealing. Here is our DIY guide to content marketing for small business. The Circle Content Strategy When we provide communications consultancy services to non-profits and SMBs we encourage them to employ what we refer […]

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