25/04/2017
It’s a conversation that, in my mind, defies logic. Yet, I’ve had it so many times that my mind boggles. “Finally, after months and months of working on the design, I’m ready to launch my website!” “That’s amazing! Have you search engine optimised it?” “Oh, I think my website designer did that.” “Hmmm, unless they […]
Read More25/04/2017
Most small business owners are not marketing experts, or, more specifically, online marketing experts. So when they think about establishing their online shopfront (aka new website), they think ‘design’. And they’ll Google for a website designer. Often being a small business, they’ll opt for the most affordable solution. And that website designer will work to […]
Read More12/01/2017
Sponsorship. A lot of small to medium sized enterprises think it’s out of their league in terms of spending. And sure, if you’re thinking of being the naming sponsor of a stadium, for example, you probably need to be a big company, like Suncorp. But if you don’t have your sights set on a stadium, […]
Read More17/11/2016
Here are five signs your website needs a face lift in the New Year, based on Hubspot’s 17 SEO myths you should leave behind in 2016. Yours isn’t mobile friendly In 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobilefriendliness as a ranking signal. The update rewards mobile-friendly websites and […]
Read More01/08/2016
‘I’m ranking on Google, aren’t I?’ This was the question put to me by a client who returned to me after I did their initial website copy three years ago. ‘No’, I answer. ‘But I come up on page one of Google.’ ‘Yes, but only when you search for your business name, which is unique […]
Read More26/01/2016
A few months ago I was looking for an electrician. I needed someone to inspect my home for the Infinity Cable recalled by the ACCC. As most would do, I Googled for an electrician in my area. The top ranking provider had a professional web presence that conveyed to me confidence in their capabilities. I […]
Read More10/08/2015
In business and in life, at one point or another, we inevitably ask – why should I pay someone to do something that I can do myself? It’s a valid question and as website copywriters we hear it a lot because almost everyone in this lucky country knows how to write. But can they […]
Read More19/06/2015
When people build their first website, they’re often trying to find the fastest, cheapest way to do so. This generally has one of two results: You get no results because people either can’t find you or your website does nothing to convince them to convert into customers; or You need to replace it quickly because […]
Read More