Category: public relations mentoring

What makes a good media release?

Firstly you probably need to know what makes me qualified to comment on what makes a good media release, so let me quickly introduce myself before we jump into the specifics. Who the bloody hell am I? I’m Kirsty Jagger; a newspaper journalist turned marketer, with a thorough understanding of how the news desk works, […]

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How to maximise the value and impact of your event sponsorship

Sponsorship. A lot of small to medium sized enterprises think it’s out of their league in terms of spending. And sure, if you’re thinking of being the naming sponsor of a stadium, for example, you probably need to be a big company, like Suncorp. But if you don’t have your sights set on a stadium, […]

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Why you should be coordinating your PR strategy now

Around this time every year I tell clients, “now is the time to be coordinating your PR strategy”. If you have a new product, service, finding, anything really, you have more chance of securing media coverage during the fast approaching holiday season. So, why would you start planning this in September/October? You need to consider […]

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The humble beginnings of Jagged Edge Communications

In August 2015, Jagged Edge Communications turns five years old. It doesn’t seem like a long time to be in business, for sure. But considering most small businesses go bust within the first three years, I feel that five years is a sound achievement. Also, a lot has happened during those five years. In truth, […]

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Australian rock group release The Energy

Jagged Edge Communications’ latest media release, created on behalf of A NEW NAKI, following the release of their latest single, The Energy. Media announcement Brainchild of Gold Coast composer/producer Ben Jammin, A NEW NAKI is preparing for an overseas tour following the launch of its latest single, The Energy; a melodic rock ballad now available […]

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How will your business start the New Year?

Sure, in business we work to financial year, but there is something about the start of a new calendar year that is reinvigorating. Personally and professionally, we reflect on what has been and look forward to what will be. Frequently what will be is built on the foundations of what has been, which is why […]

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Media release: Gold Coast artist’s latest work protests genital cosmetic surgery

Jagged Edge Communications was recently hired to write a media release for Gold Coast artist Jessi Fiveash, who was protesting genital cosmetic surgery and aiming to boost wavering vag-esteem among Australia women through her latest art project. MEDIA RELEASE FOR IMMEDIATE DISTRIBUTION   Gold Coast artist’s latest work protests genital cosmetic surgery  100 volunteer to […]

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Why now is a good time to send out a media release

There is some debate as to whether sending a media release out in the lead up to Christmas is a good or bad idea if it doesn’t have a strong seasonal angle. In my experience as a newspaper journalist it is during this time you have more chance of securing coverage of a less newsy […]

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GETTING YOU ON YOUR FEET AND ON WITH LIFE

Pro-Fit Physio & Allied Health Centre recently hired Jagged Edge Communications to create a one page media/marketing release for them. It was published in the local newspaper with basically no edits – testament to its publishable quality, as all Jagged Edge releases are written by journalists! – and some of the copy produced was also […]

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CLEAN WITH REMEDY, CLEAN WITHOUT HARM

 Jagged Edge Communications recently created this marketing release for Remedy Products, with the aim of introducing environmentally friendly cleaning products into child and aged care centres around Australia. CLEAN WITH REMEDY, CLEAN WITHOUT HARM Good hygiene is a priority in child and aged care centres across Australia, where strict policies about cleaning practices are in […]

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