Category: public relations mentoring

TRENDY NEW MARKET, DESIGNER CHRISTMAS GIFTS

Whether you’re an online shopper looking for an extra special Christmas gift for a loved one or an artist/designer looking for a special space to exhibit your work, www.trendymarket.com.au  is the place to be. Jagged Edge Communications was recently hired to write a media release for Trendy Market, which you can read here.      […]

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Music is your business, publicity is ours!

  The business of being an artist is a tricky one. Whatever your artistic passion, if you’re making a living from it – or want to make a living from it – you need to manage it like a successful business, but that doesn’t mean compromising your artistic integrity. It means two things: Knowing your […]

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Cheeko the Chihuahua

A sinking feeling overcame me as I left the veterinary hospital, realising that in trying to save a little Chihuahua I had found wandering the streets of Condell Park in south-west Sydney, I may have delivered him to death’s door. I was told he would be passed onto Bankstown Council, which meant he would probably […]

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FIVE TIPS FOR WRITING FOR YOUR BUSINESS

Here our professional copywriters share their tips for those interested in DIY copywriting … and a back-up strategy if it doesn’t all go to plan! Write in a word document, or something that will pick up on basic spelling and grammar issues. There is nothing more unprofessional than marketing material with obvious and embarrassing mistakes. […]

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TOP 10 TIPS FOR HIRING A FREELANCE COPYWRITER

Whether you’re a band in need of a press kit to promote the release of your debut album or a business building a website, here are five things you should look for in a freelance copywriter and five things you should expect of your copy. Look for: Commitment – You want someone who will work […]

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INTRODUCING ANNALISE BRAAKENSIEK’S SIGNATURE JEWELLERY COLLECTION.

  Australian actress and television personality, model and designer, Annalise Braakensiek recently hired Jagged Edge Communications to write the media release for the launch of her signature jewellery collection, ‘Annalise’. Read the media release here and be sure to check out her online store at www.annalise.com.au. Annalise Braakensiek has launched her signature jewellery collection, ‘Annalise’, just […]

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A press kit is like a resume for your band.

As part of the online launch of www.jaggededgecommunications.com, I offered bands a free online advice session. Many of the musicians I spoke to expressed confusion about how to make their band stand out among the masses. What follows is some of what I told them. The underground music scene in Australia is thriving. The sad thing […]

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What you love, you’re good at and what you’re good at, you love.

  My name is Kirsty Jagger and I’m the director of Jagged Edge Communications. As nerdy as it sounds, I love writing and it’s probably the only thing I’m good at. It has been my passion for almost 15 years and it’s a craft I have carefully cultivated over that time. As well as working full-time as […]

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