When you send a business representative out on the road, you want to know they are well-presented and well-informed. The same should apply to your website.
A business representative in the online environment, where there is so much competition and ample opportunity for potential customers to compare, it is vital that your website remains fresh and relevant.
Design is important, but it’s really content that captures a visitor and convinces them to become a customer. There are two fundamental reasons why updating your website content is critical:
- Customer service;
- Search engine optimisation.
Out-dated websites reflect badly on business and search engines don’t like stale copy.
If it’s been a while since you last updated your content it’s probably time to freshen up, so that customers and search engines find your website more palatable.
If you can’t find the words, don’t have the time, or are at a lost with where to start, Jagged Edge Communications can help.
Jagged Edge Communications is a boutique communications agency specialising in SEO website copywriting and public relations mentoring. For a free website evaluation, or to find out more about our professional and affordable SEO website copywriting services, click here.