26/01/2016
A few months ago I was looking for an electrician. I needed someone to inspect my home for the Infinity Cable recalled by the ACCC. As most would do, I Googled for an electrician in my area. The top ranking provider had a professional web presence that conveyed to me confidence in their capabilities. I […]
Read More10/08/2015
In business and in life, at one point or another, we inevitably ask – why should I pay someone to do something that I can do myself? It’s a valid question and as website copywriters we hear it a lot because almost everyone in this lucky country knows how to write. But can they […]
Read More19/06/2015
When people build their first website, they’re often trying to find the fastest, cheapest way to do so. This generally has one of two results: You get no results because people either can’t find you or your website does nothing to convince them to convert into customers; or You need to replace it quickly because […]
Read More30/08/2012
Here we consider why website copywriting is a good investment of time and/or money, whether you are hiring a professional to assist or planning to give it a whirl yourself. Search engine optimisation: When you’re looking for something online, you type keywords into your preferred search engine and it displays what it finds to be […]
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